elevated its star designer

nts at the Grand Bazaar, who Louis Vuitton sobe baginquire about your family and serve you tea. through three interconnecting floors (think fashion's answer toCharlie and the Great Glass Elevator).eaction. First, simply, investors hate surprises, especially in a glitzy, high-growth company whose shares enjoy correspondingly lofty valuations. Second, the company’s owners are losing a good steward of the business. Since Ms. Ahrendts became the chief executive in 2006, Burberry shareholders have enjoyed a handsome 340 percent total return. The FTSE 100 only managed 46 percent. Louis Vuitton’s parent LVMH has returned 109 percent. The third reason is Burberry’s unusual response.

It has elevated its star designer, Mr. Bailey, to chief executive. Alongside Ms. Ahrendts, Mr. Bailey, the former Gucci women’s wear boss, has been central to Burberry’s renaissance. Yet creative types rarely make successful bosses of big public companies. He will also be paired with an inexperienced chief financial officer, Carol Fairweather, w The ground floor is Louis Vuitton sofia coppolahome to the label's extensive leather goods collection, and also to a Digital Atelier - an interactive table that shows shoppers the history and craftsmanship of the brand. The first floor plays host to style director Kim Jones's first full menswear ready-to-wear and accessories offerings, while womens At the Grand Bazaar, rug merchants ask clever questions — “Are you here on your honeymoon?

Which hotel are you staying at?” — to  Louis Vuitton message convas bagbuild an immediate profile of their customer, comparing the answers to their interaction with thousands of customers in the past. The rug merchants can analyze the customers in real-time and create a finely honed and personal shopping experience. At Burberry, the same thing is happening because of the retailer’s use of Big Data. Customer profiles are built based on what garments the customers have tried on (they are tracked using those RFID tags — with the customers’ permission, of course). Burberry recently launched a program called Customer 360, a data-driven shopping experience w