Disney's Electric Holiday Fashion Show

If you love Disney and high fashion, you’re going to love the campaign Electric Holiday.

 This November, Barneys department store and The Walt Disney Co. are collaborating on the special store holiday campaign using a three-dimensional moving art short film that will turn Disney’s most beloved characters into runway supermodels and fashion regulars into Disney types. How fun is that?

 The short film centers around Minnie Mouse’s fantasy to be at the Paris shows. There she comes across key Disney characters — Mickey Mouse, Goofy, Daisy Duck, Cruella de Vil, Princess Tiana, and Snow White — all decked out in unique designer clothes as they make their way down the runway.

Evan Peters Covers 'Bello' Magazine's Fall Fashion Issue

Evan Peters stars in his first ever fashion photo shoot for the cover of Bello magazine’s Fall Fashion Issue, available on

 iTunes on September 4.

 Here is what the 25-year-old American Horror Story actor had to share with the mag:

 On moving to Los Angeles: “It was crazy. This place is crazy. I don’t think it’s as cutthroat as New York, but everybody’s

 trying to get what they’re trying to get. Everyone here is after the same goal. Everybody’s digging for gold. It’s a gold

 rush!”

 On his fashion icon: “I like fashion. I think it’s cool. I think Kanye West is great; he’s very fashionable.”

 Here is Evan’s character description for AHS season two (via EW): “Kit will be subject to Sister Jude’s (Jessica Lange) brutal

 punishment (read: shackles, canes). One of the newest Briarcliff inmates, Kit is committed after being accused of murdering his

 wife (Britne Olford), though he claims she was abducted — and not by humans.”

The Fashion of Empathetic Selling

Joining us today on the blog is the amazing Brittan Bright. With a name like that, it’s impossible not to be a star! She is a dynamic SEO Account Director who has worked with enormous brands throughout her career. Those experiences combined with her passion for taking care of her clients and killer fashion sense, which she’ll explain below, are we think everyone needs to hear more from our favorite agency voice.

 I will never forget when I figured out how to sell for the first time. I was an English major fresh out of my tiny liberal arts college, in a tiny town in rural Indiana. The only job I could find at that time was as a Sales Associate at the new Saks 5th Avenue store opening up in Indianapolis. So I translated my reading skills into people reading skills, moved to the city and accidentally started a career in sales, selling fancy stuff to be exact.

 As I reflect back to the humble beginnings of my career, it’s striking to me how many of the skills that come naturally to me now were learned and honed in those early days. Being in the SEO industry, it’s safe to say I am still in the business of selling fancy stuff. My particular method for selling “fancy” or complex concepts and services, such as those offered in digital marketing, has always been and always will be to keep it simple.
 Sometimes SEO can seem so complicated that we forget that it’s a professional business service. This means that there are simple truths that apply to how to service our clients, and I’d love to share my favorite four lessons with you today.

 Lesson One: Try Things on Yourself

 While pursuing the mastery of decking others out in designer duds, I became increasingly aware of my own ill-fitting and unflattering collection of college clothing. The only confidence this clothing came with was my ability to dominate a game of corn-hole at a keg party. I realized quickly I could never help someone else shop if I didn’t know how to shop for myself.
 Putting away my pride and conquering the dressing room was one of my smartest moves to date. I had never considered approaching the business of dressing myself strategically before. I had never really paid attention in a meaningful way to my approach to getting dressed. I realized I had never clearly defined my end goal; my vague aim was to look appropriate for whatever I was doing, and hope that somehow appropriate would turn into attractive. That seemed to be my problem.
 I needed to be strategic, I needed to understand the arsenal of tactics I had at my disposal. So I tried on every single thing in my department, and then hit the rest of the store. I asked the wonderfully experienced professionals around me tons of questions, and made their advice my own. I learned which line ran big, small, short, tall. I learned what was good for the busty, the flat chested, the apple, pear, and banana shaped people who came through my doors. I learned when I was willing to sacrifice comfort for fashion, and when to give up on a style, fabric, or color that I just couldn’t pull off.
 In SEO we may have clients come to us needing a whole new site, or something completely different and better suited for their business needs. Try not to forget that it may not be realistic to suggest that someone replace her whole wardrobe all at once. Letting the reality that they’ve been doing it wrong sink in can be overwhelming. It will likely involving finding or fighting for more budget than they’ve set aside, acknowledging some bad decisions, and a lot of reeducation, which for some, can be very humbling.
 Because I am an Account Director, I have been accused of being too willing to compromise with my clients on certain recommendations. In my opinion, it’s more about prioritization and partnership. In my role I often deliver strategies and recommendations to my clients. It wasn’t until I started a blog, and offered to write the copy for my dad’s hair restoration site, that I truly understood how annoying it is to stick to a content strategy and best practices when you are understaffed.
 So if your customer can’t afford a whole new wardrobe, it’s ok to do the best you can with the budget she has, and send her out the door with a great fitting and versatile pair of jeans to start with.
 Lesson Two: Learn From Customers Who Know What They Want
 I used to have a client who loved a particular line. Whenever she came in she wanted everything new from that line, in her size, in specific colors that flattered her, ready and waiting in the dressing room. She knew which alterations person and what the hem she preferred was called and when the double shopping points days were coming up. And I let her get away with that for a while; it was incredibly intimidating to realize she knew more than I did. Until I realized she didn’t.
 In any form, clients who know what they want can often be your biggest challenge. These customers are not only strategic, they have a vision and a brand and they know it better than you. What they often don’t know is how to take their brand to the next level. These are dynamic times we live in, regardless of the industry. Every fashion-forward customer or early-adopting client wants to stay that way.
 Although this client came to me knowing this particular designer looked great on her, she didn’t discover that on her own. If I kept letting her call all the shots, what good was I? I was missing out on actually selling her something, and she was missing out on my expertise. So one day I added a few things to her dressing room, much to her dismay. When I explained that what I had added fit similarly to the brand she loved, and were pieces that would complement nicely the ones she already had, she actually gave me a shot. She also came out of the dressing room after a few minutes asking “Ok. What else ya got?”
 For this kind of client you must have a thick skin, and you must earn her trust. This is the kind of client who can pull off an advanced strategy, as well as four-inch, $400 heels. Show this customer that you know your stuff AND her’s and she will not only be a loyal client, she will send you her friends (just not her competitors).
 Lesson Three: Be Clever With the Confidently Clueless
 One of my biggest frustrations as a sales associate were people who swore they were a certain size, and weren’t. It wasn’t just people who had gained a little weight and didn’t want to face that reality; it was just as frequently customers who had lost a significant amount of weight but still saw their old frame when looking in the mirror.
 As much as humans try to compartmentalize our lives, we are not machines, and we don’t work that way. Whether you are a service provider of digital marketing, or designer jeans, you can guarantee that your clients will come to you with some baggage they picked up before coming to your shop. Both in my job as a retail sales associate, and in business development at an SEO agency, it would surprise people to know I have often felt more like a counselor than a used car salesperson.
 In a dressing room it was usually a major life event, big disappointment or traumatic experience that I was counseling. In business, it’s often a bad decision, bad previous partner, or just bad advice. These kinds of opportunities are why I love working with clients. When you succeed in helping these particular kinds of customers, you can literally make a difference in their lives.
 Learning how to quickly overcome your client’s baggage, and not taking it personally, is an important step in becoming a strategic partner, and not just a vendor. Also, seeing the potential and the big picture for the client is incredibly important.
 Lesson Four: Be Careful With the Crazies
 Be sure not to confuse this customer with the previous, there is a subtle but important distinction. This client could ruin your reputation. If someone insists on consistently ignoring your advice and expertise, yet tells people they work with you, your own brand reputation is now on the line.
 If you have a customer whose vision does not line up with what you stand for, and who insists on using tactics that you do not support, you should seriously reconsider partnering with that client. But that doesn’t mean that you have to kick that customer to the curb. Chances are you know someone who is willing to take that risk. Send your friend a freebie.
 Don’t Forget: Sometimes You Will Need Stuff Too…
 And you’ll be confident, clueless, crazy, and know what you want, all at the same time. As a customer, I can personally be either a nightmare or a dream. Regardless, I’m always tough. I cannot stand condescending, pandering, patronizing, slimy, sleazy, lazy sales people. So I am not one.
 I also don’t like to be catered to, sucked up to, taken advantage of, or taken for granted. So I don’t do that either. How do I treat clients? I treat them the way they show me they need to be treated in order to accomplish what they came to me for. No matter how complex the sale, or the process, or service, it’s truly that basic.

Fit for fashion: Disney icons get dramatic makeover

Some of Disney’s most favorite cartoon characters have been recast as runway supermodels. The makeover is set to make girls jealous about Minnie Mouse’s slim body and Daisy Duck’s long legs while guys will applaud Goofy on his becoming a macho man.
 Luxury department store Barneys has teamed up with Disney to create an ad campaign called "Electric Holiday," featuring a 3-D film with the iconic characters as supermodels.
 The characters had to be made much slimmer and taller to meet the standards of the modern fashion world, wearing outfits by the likes of Dolce & Gabbana, Nina Ricci and Balenciaga.

 “When we got to the moment when the Disney characters walk on the runway, there was a discussion,” Barneys Creative Director Dennis Freedman told Women's Wear Daily.
  “The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”
 The challenge for those behind the new image of the Disney characters was not to make their transformation theatrical but rather as close to life as possible.
 “The world of the Paris fashion shows is of fashion, of people in fashion, of the rituals, all of the idiosyncrasies. The important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail,” Freedman said.
 The show with the famous cartoon characters is scheduled to take place at Barneys’ Madison Avenue flagship on November 14.

Why Fashion's Night Out is one of the best case studies in Social Media

When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is:
Is there a relevant Return On Investment?
Does it really matter for my consumers?
How can I engage a wide audience?
Fashion's Night Out (FNO), which will happen this year on Thursday, September 6, 2012 has already solved a lot of Social Media
issues and could probably be a great case study that any marketer should have in mind.
Fashion's Night Out: an innate business-centric strategy
Instead of considering Social Media operations' ROI at the very end of the creative process (now we have a good idea, how do we
measure it?), Fashion's Night Out's core idea is to be business efficient. Created in 2009 thanks to Anna Wintour, FNO aims to
"restore consumer confidence", "boost the industry’s economy during the recession", and "put the fun back in shopping"!
The success is easy to track: it's directly related to sales.
In terms of vision, FNO offers services both to retailers AND shoppers.
Strong guidelines, strong centralization but flexible interpretation of FNO
One of the main issues with this kind of strategy is to be able to harmonize thousands of retailers' actions, and respect many
brand values. The challenge is high: fashion brands are global and local enemies. So FNO organizers made it very simple: few core
principles are imposed to get FNO logo in general guidelines. For instance, registered events shall be open to everyone; events
should be free etc.
In the meantime, FNO centralizes the diverse actions and give an overal story for the customers, the influencers and the
retailers. If we had to summarize the main FNO strategy: shape hyphens with brands, engage customers-slashers depending on their
favorite interests.
A mapping of all the events and a sorting of brands' actions
Say what you see, see what they say: A stimulation to participate to FNO conversation on Twitter (therefore to share any
contribution "in real life" or not on other channels thanks to the same hashtag #FNO
Some FAQs and resources to endeavour media coverage
This centralization will be pretty important when it comes to "end" FNO 2012: we can easily anticipate that FNO is going to
produce a "best of" the diverse contents (instagram pictures, posts, tweets...) by real people, which will therefore improve
again the engagement of customers and retailers after the event.
For retailers, a promotion-booster and a critical communication hub
While a global story of FNO is led by a core-team, local daily narratives are promoted in a pretty interesting way by involved
brands themselves.
When it comes to "promotion", a lot of the tactics that are propagated thanks to Social Channels led to vouchers or discounted
collections. It's the exact opposite during FNO. FNO team recommends to "promote full-price shopping" but with strong creative &
exclusive incentives; so to say, FNO wants to display brands at their best, to truly explain what customers buy with famous
names.
So for instance, Whistles has launched a limited edition which will make its first in-store appearance at the South Molton Street
boutique on September 6, during FNO. And they're now teasing their whole community with this special event. Another example is
Nicholas Kirkwood; with Samsung they've arranged a very classic contest in which customers can submit 100-words explaining what
fashion means to them The final winner will be presented with a pair of Kirkwood shoes "by the man himself".
FNO not only rejuvenates or boosts brand inner products, but it also helps them shape new connections with local talents: DJs,
artists, rising chefs or boutiques etc. as the retail shop will have to become THE place to be.
FNO is then a facilitator instead of a brands killer, as they delegate a part of its reputation to the stakeholders themselves. A
marketing approach which is similar to the notion of reputational democracy.
In Store and digital strategy
What really works are the great synergies between In Store and e-commerce strategy. Most of the limited collections will be
presented first on brand social presences; FNO will then only be a meeting point. For other brands, FNO will be the kick off
moment to release new items. FNO itself encourages this "pre / live / post event" approach, as they try to stretch the impact of
FNO. Instead of arranging diverse FNOs all the year long, they've decided to arrange a single day in diverse countries. It's
probably a better intuition, as we now see that Fashion Weeks have lost a part of their impact in the textile industry.

Is New York Fashion Week Ready for French Underage Prostitute-Turned-Designer Zahia Dehar? Because She’s Coming!

One of our favorite fashion characters to emerge of late is ex-underage French prostitute Zahia Dehar, who has gone on to launch
a successful lingerie line and counts Karl Lagerfeld as an admirer and collaborator.
After staging two “couture” lingerie shows in Paris the past two seasons, we received word that the bombshell is bringing her
brand of sexy to the US.
In case you need a little refresher, Dehar, now 20, was involved with European footballers in an underage prostitution scandal
several years ago when she was 16. As a matter of fact, the case is still progressing (more on that here), with players denying
they knew she was underage. Dehar was never charged with a crime, and she’s pulled herself up by her (lacey thigh-high) boot
straps and reinvented herself, launching an eponymous lingerie line that has been embraced by fashion world, getting painted by
famous artists, and generally making herself over as a celeb in her native France.
As far as being able to actually buy her delicate creations, we just got word that she’s rolling out an aggressive worldwide
launch, starting with pop-up shops in Paris, London and Tokyo and will make her US debut to present her fall 2013 collection
“mid 2013″ according to her reps. Dehar will sell at Liberty of London in the UK and Colette in Paris, so expect her line to
show up at some fancy retailers here.
What’s more, we hear that Dehar will be spending more time in NYC and LA this winter. Her first stop on the NYC tour? Attending
fashion week this September!
We’re dying to see what she’ll wear for her front row debut. And what labels will she show up at? We’d think Betsey Johnson
and the Blonds would be obvious, but she may be going for more “serious” fashion. Think Proenza would be cool with her in the
front row? It’s going to be fun to watch.
Want to get to know Zahia and her assets better? Take a peek at the behind-the-scenes video below for a lookbook shoot
photographed by Ellen von Unwerth and click through for pics. Zahia is undoubtedly her own line’s best spokesmodel.

Countdown to Fashion Week

September is just around the corner, bringing with it cooler weather, shorter days, sharpened pencils, and, of course, New York Fashion Week.  While designers have been prepping all summer long (since February, actually), here on the editorial side we are just starting to feel like it’s crunch time. Invites are pouring in, schedules are filling up, and we’re all starting to panic (slightly) about how to distill our closets down to seven perfect outfits, and whether or not it’s actually possible to make it through seven straight 12-hour days in a row, in heels.
Fashion Week (September 6 through September 13, this year) is a magical, if slightly stressful, time of year. It’s an exciting and rewarding experience to be in such close quarters with the entire industry, from models and designers to stylists and writers, getting to preview the new collections months before they hit stores, and watching trends develop and take hold (which we then get to bring to you in the pages of Real Simple).
It’s also an event that receives a lot of media coverage, in magazines, movies, and reality TV—some of it true, and lot of it erroneous. Do RS readers have any questions about it? What it’s really like, what we do day in and day out throughout the week, what shows we go to? Send me your queries—I’m happy to satisfy any curiosity!
And, of course, we’ll be back post–Fashion Week with a roundup of our favorite shows, looks, and trends.

Carly Rae Jepsen Covers 'Fashion' Magazine October 2012

Carly Rae Jepsen looks stunning in its coverage of fashion fashion magazine version for the first time in October 2012, on sale September 10.
Here is the 26-year-old, "Call Me Maybe" singer had to share with the magazine:
In pop celebrity: "No one can do it again Britney She did an excellent job in this area just want to be the best I can be Carly Rae ..."
When you find love ". I have some appeal to the wicked, but must be assessed under After all, I want to be treated like this is important to me."
On his next album, Kiss (Sept. 18): "My new songs are like clothes made by Versace or Moschino ... my music is adorned with jewels, is colorful, romantic, shine".
FYI: Carly Rae in a dress by Alexander McQueen, Christian Louboutin heels and earrings Rita Tesolin on the cover.

Fashion-Focused Kaleidoscope App Readies Personalized Shopping & Recommendations

Kaleidoscope, the mobile application and desktop which is the equivalent of e-commerce for fashion tips Pinterest centered, it
helps users - mainly women - not only find clothes they like, but actually buy. The company recently launched an updated version
of its application, which represents the first step towards an important feature, forthcoming: Kaleidoscope is entered fashion
personalized recommendations.
What this means is that, in the future, Kaleidoscope is not just randomly browsing through tops and skirts, bags and shoes - you
will begin to learn what you want.
This level of customization is not always live in the new version, to be clear - but it is on the horizon. Initially, the company
had to deepen its integration with Facebook to start the process of developing appropriate algorithms for customization. In the
previous release, Kaleidoscope just had a simple integration of social media built in - users can browse and search through the
articles and then share on Facebook, Twitter or Pinterest. But in the new version, Kaleidoscope takes in user data Facebook
profile to find out what they love to display items similar to those who have expressed an interest in.
In this regard, a better integration with Facebook Open Graph Facebook, allowing the application to automatically share such
things as "favorite" items or situations, for example, return to Facebook.
Better support for Facebook to not only meet the needs of more personalized and customized, however. According to the Director of
Business Development kaleidoscope, Sarah Kunst, Facebook users are the most engaged. "Pinterest is a great pipe traffic, but users
are not necessarily active users become active weekly or daily basis," said the second source of reference traffic services (above
is direct). "At Facebook users spend 50% more time on the site, and return to a higher rate as well, "he added.
Also new in version 2 of the application is unique profile URL support, which allows users to share their favorites with others
outside of the social web - a first feature requested.
For those who do not know this company, Kaleidoscope is a first Android phone startup that launched during Fashion Week in New
York this year, and then expand to the iPhone, the web and Facebook. The last two were added to better serve its population is
widely recognized Kunst women buyers. (It should be noted, however, that the company has experienced with men's fashion for this
year's Coachella festival music.) Essentially a visual search engine for fashion, the application takes in terms of bloggers
photographers Fashion and Internet databases many large retailers (eg Macy's, Nordstrom, Net-a-porter, Saks, Neiman Marcus,
Bergorf Goodman, Shopbop, etc.) and even smaller. Although retailers are not associated, the company has partnered with companies
like Condé Nast and AOL (disclosure, parent company of TechCrunch) for special events such as Fashion Week, in addition to its own
original photograph in some cases.
Inporia, running application Kaleidoscope was founded by Max Skibinsky, a veteran social games, who sold his company to Playdom
Hive7 in 2010, Ryan Junee, advisor to 500 Startups, StartMate, co-founder of Omnisio (later bought by Google), and former product
manager YouTube. Currently, a small team of four people, the company has raised $ 1.25 million in seed capital last year NEA, SV
Angel, 500 Startups, Clearstone Venture Partners, Southern Cross Venture Partners, Ignition Partners, fund Y Combinator start and
others.
With the release of iOS update last week, which affected the "New and Noteworthy" list in North America, as did his counterpart
located in parts of Latin America, Kunst said 60% of users bought products on% overall and 80 users workstations have done the
same. Pinterest share, an increase of more than 80% since early last Thursday v2. The company did not provide figures or discharge
first details of conversions (as tracked through their affiliate programs) at this time.
You can get the application here on Play Kaleidoscope Google or here on iTunes, which are designed for both iPhone and iPad.

Why Fashion Bloggers Need Each Other

Whether it's Google or Apple or free software, we have fantastic competitors and it keeps us going." - Bill Gates
Bloggers are no different from a small business or a start-up, this is a career that requires a leap of faith and belief in his
own ideas. But what sets blogs apart is that, although other small publications all hope to gain notoriety, can be (and often is)
is only one hundred percent - and jump alone is fear.
Moreover, in an industry that now feels saturated and marginalized (where everyone and their mother is a blogger, but a few are
taken seriously), you can still feel isolated. Blogging is largely a singular practice, is behind a computer screen at home - even
if you can talk to thousands of readers, the act of creating and maintaining a blog can sometimes feel bad comfortable and
kidnapped.
So while you should analyze the blogosphere for better competition yourself, you must also use each other as friends, confidants
and advisers, as photographers, as business partners, social media known as technical support, digital designers, and most
importantly, as a team. Other bloggers are experiencing the same feelings that you can feel, after all.
In addition to the blogs to continue as an industry (and not just as an individual star class), the community needs to come
together, if you live in Maine, Nebraska, North Carolina, or New York, to maintain standards of practice and ethics, like other
sectors, such as journalism do.
An industry that could be an interesting comparison for blogs is the beginning of the film industry in the 1920s. Originally
formed by a group of variables cloth operators, actors, directors, independent groups, etc. gathered in the nascent industry to
work together, eventually syndicated and discovered that the film industry is gainful employment creation is one. Although I do
not mean that bloggers should organize (now or in the future), I think the method of membership as a collective force as a
sorority or fraternity is an interesting way to see the industry fashion blogs.
Another reason that bloggers need the other to do, as the quote from Bill Gates noted, the idea that the best competition pushes
to improve. Like other push the limits, you must constantly strive to develop and improve these limits, and create their own
identity in the field. Progress is progress, even if someone else in your industry. We should applaud the outputs of support and
use them as examples, yes, it can be a career.
And finally, bloggers seek a sense of openness, as a democratic approach to be fashionable and be "real" and that constructive
criticism should play a role in all this. Sending an email does not take long, but the opening of negotiations on topics of
analysis in the field of fashion blogs is required for mounting and forward.
Remember that confidence is overrated. This is not serious do not know what will happen in fashion blogs. But sometimes, you have
a community can do just that much better.

Factory PR Seeks A Men’s Fashion PR Account Executive In NYC!

Factory PR seeks a Men’s Fashion PR Account Executive. The candidate should be tapped in culturally and have a genuine passion
for the public relations and Fashion fields. The position calls for an expert publicity strategist and enthusiastic social media
consumer. This position reports to Men’s Director and will supervise, develop, coach and mentor a dynamic team including an
Assistant.
PRIMARY RESPONSIBILITIES: 
(in order of frequency and importance)
• Secure strategic press coverage [features as well as product placement] in top national, regional and online media outlets
• Maintain strong relationships with Fashion Directors, key fashion and accessory editors, relevant fashion stylists and bloggers
• Create innovative communications strategies each seasonal for large national brands 
-Maximize and create social media campaigns
• Conceptualize and execute press events
• Manage press events including event budgets
• Cultivate relationships with influencers for product seeding/recruit brand ambassadors
• Attend key industry events
• Accompany clients and editors on press trips [intl and domestic]
REQUIREMENTS:
• Minimum 4 years experience
• Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top tier coverage in
print, broadcast TV and online mediums.
• Solid understanding of fashion trends and market.
• Candidate MUST have experience in press event planning with big brand/big budget experience a plus.
• Candidate is responsible for creation, maintenance and timely distribution of editorial reports, press clippings and budgetary
tracking documents.
• Experience in supervising/mentoring junior staff is required.
• Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals
and colleagues.
• Must have high level of interest and proficiency in New Media landscape, and experience with outlets including blogs,
communities and networks.
• Bachelors degree – ideally in Communications, Journalism, Public Relations, English, Marketing or a related field.
• Must be proficient in Powerpoint, Photoshop, Excel, Word, and social media networks
• Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!
COMPENSATION
Competitive salary (commensurate with experience.)
401K after one year continuous employment
Heath Insurance
Generous vacation offering

Celebrity Fashion: Hits and Misses of the Week

This week saw a lot of skin: plunging necklines, short hemlines, and high-slit dresses.
Stunning stars flaunted their goodies in show-stopping pieces as they got glammed up to make public appearances.
Fashion designer Whitney Port attended the Magic tradeshow in Las Vegas, appearing fashion-forward in her funky attire, and
actress Ashley Greene looked flawless in a pink strapless gown as she promoted her new feature The Apparition.
Yet, other A-listers such as newly engaged Avril Lavigne were a complete fashion disaster.
Who dazzled and who disappointed in Tinseltown fashion this week?

One fashion mistake was made by actress Kirsten Dunst, who was spotted out in a frumpy blue dress that could have been confused
for a trench coat, as she promoted her new flick Bachelorette.
But America’s Next Top Model host Tyra Banks was a sight for sore eyes as she attended a party in New York City for her hit show
— donning a sleek black number, the model definitely worked it.

The N.F.L. Markets to Fashion Fans

The week after Labor Day is important for different crowds for different reasons. This marks the beginning of the football season for fans of professional sports and fashion for sartorially smart season. Although the gateway field and football could not be more clear, sometimes overlapping fans.

The National Football League is hoping to appeal to fans of both fashion and pro football with its revamped women’s apparel line. A robust ad campaign, styled by Tiina Laakkonen, a regular contributor to T Magazine and Vogue Japan, and photographed by Daniel Jackson, who has shot for Teen Vogue and i-D Magazine, will accompany the new platform. Dubbed “It’s My Team,” the campaign features 20 women with various lifestyles and backgrounds wearing N.F.L. and designer apparel. The former Secretary of State Condoleezza Rice, the socialite and jewelry designer Melania Trump, the Olympic women’s tennis champion Serena Williams, D.J. Kiss and the sportscaster Melissa Stark are among the participants.

Though women account for 45 percent of the league’s overall fan base, according to the league, this new campaign is the first of its stature to focus on the female consumer. D.J. Kiss, who wore a black and gold manicure to the shoot as a tribute to the New Orleans Saints, say she believes it’s a sound marketing strategy. “It’s smart that the N.F.L. is starting to cater to the many women out there who want to show their team spirit,” she said. “My girlfriends are bigger football fans than most guys I know.”

The apparel is also decidedly more stylish than past seasons with pieces like a Jets-themed contoured blouse with a plunging back ($125) and distressed leather boots with the Dallas Cowboys logo ($360). The many form-fitting tees ($30) seem earmarked for “the modern woman-on-the-go who wants to look chic and still sporty,” Ms. Trump said.

Ms. Stark, a fan of the Baltimore Ravens, noted that the collection is both fashion-forward and functional. “After spending so many seasons on the sidelines of N.F.L. games, I know first hand that while wanting to be fashionable, you need to dress warmly because it can be brutally cold,” she said. “My feet were always the coldest part of my body so I love wearing the Cuce fur boots to keep warm.”

Most of the offerings like off-shoulder sweatshirts with the N.F.L. logo ($70) and backless halter tops ($76) strike the balance between sporty and sophisticated. Feather earrings ($10), color-rich satchels ($170) and espadrille wedges ($70), however, still miss the mark.

It’s not the first time the fashion and sports worlds have collided. In July, The Council of Fashion Designers of America and the Mets collaborated on a clothing line to commemorate their 50th anniversaries.

Georgina Chapman, a designer for Marchesa, is designing a limited-edition T-shirt for the N.F.L., which is to be released after Sept. 5 to coincide with the Giants-Cowboys game to open the regular season.

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Samsung ventures into fashion in South Korea

Maybe a galaxy of smartphones and other consumer products are not sufficient to Samsung. The company has recently ventured into the fashion retail.

One of the subsidiaries of Samsung Cheil Industries has introduced the second South Korean 8ight, a "fast fashion" retailers with men and women clothing, footwear and accessories. "Quick Mode" is a term used to describe the trendy fashion for the masses at affordable prices. Similar brands include H & M and Zara.

For people in their 20s and 30s, the pieces tend rather bizarre and unique because they are created by local designers and students of fashion. You can see more photos on the blog 8ight seconds.

According to China Daily, the company has to develop five stores in South Korea and plans to ports in China until 2014. In addition, if a video teaser on the business's Facebook page is any indication, is an online store on 28 August start.

We wonder whether, as the H & M collection will be gone to work with popular fashion designers, clothes in shop in 8 seconds.

Fashion 2012 In The Street

Fashion In The Street #FITS 2 Day Fashion Event

A high end street festival including boutique shopping, runway fashion shows, and live entertainment in an outdoor setting. I believe what will make this event unique is the location, caliber of designers involved & not to mention the Amazing 100 ft Runway!!

Produced by the City's Top in their field: Green Curtain Events and Benjamin Cottrell Designs.Held In Chicago's West Loop, Washington & Green Street  *Just One Block West of Halsted.

Featuring Chicago Designers Borris J. Powell,  Calvin Tran & Akira just to name a few. View the full 2-day schedule below:

FASHION SHOW SCHEDULE, produced by Benjamin Cottrell Designs:

Saturday August 25th:

2PM - Stixs & Roses; Caroline Borucki & Heidi Hess

7PM - Calvin Tran

9PM - Borris Powell



Sunday August 26th:

2PM Boutique Show - Trillium, Langford Market

7PM - Rosina-Mae, Kelly Brinn

9PM - AKIRA

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Students see a colorful fall in the fashion world

Fall is full of color for students returning to school this month.
While jeans and plaid shirts are still popular, colorful and funny animal patterns, Ramona excel at retail stores.
Western eyes is always and teens can find Wrangler jeans and Ariat women and men in the hay and grain sizes Elston, 2220 Main
Street
"Jeans are very popular," said Teresa Elston Ariat brand.
Ariat boots and shoes styles and sizes are also sold in Elston.
A mode in the Stater Bros. shopping center owner Kimi said Martha Torres sparks and flakes are elegant in jeans. It also has a
variety of colorful tops, girls and women shoes, jewelry, handbags and backpacks.
Skinny jeans and jeggings are always in fashion and are available in dark reds, blues and purples, said Amanda Callihan associated
Fashions Kmart.
"It's not just black anymore," said Callihan of jeggings.
Children in the World at Kmart, Susan Hunter said many deep purple and pink are hot for clothing and hair accessories this fall.
Colors and others are incorporated into animal prints that are popular for girls, she said. Some suits and jackets have peace
signs or butterflies mixed with a colorful design leopard.
"The colors are really rich this year, very deep," said Hunter.
The actual colors are very popular for children, with the look of camouflage and army.
For buyers looking for a bargain and a variety of styles and food cupboard at 773 Main Street Ramona sells clothes in all sizes.
"You can find some good things," said assistant manager Lori Woolsey. "We have a lot of jeans and all brands." All women jeans is
$ 5.49.
Shirts, tops, dresses, shorts, sportswear, jackets, shirts and skirts are some elements that can be found in the thrift store. For
children, the shirts are $ 1.49 and $ 2.49, and shorts and pants are $ 2.49 or $ 3.49. Footwear for children is $ 3.99.
Woolsey said they stock the store all day. The clothes were not the size but the style, so he offered this advice:
"When you come, be long enough to watch. Take time to be a reality, because there are good finds. "
Shoes, accessories and supplies colors reflect the trends
By Karen Brainard
There are many ways in addition to clothing, for students to make a fashion statement this fall.
Sports shoes, handbags, jewelry, and even folders and notebooks reflect the current colors, bold patterns for students returning
to school.
"It's a colorful world out there. Shoes also get that way, "said Jay Williamson, director of Big 5 Sporting Goods in Ramona.
At the store, rows of athletic sneakers neon color trim pink, green, blue or purple. Red accents are also available, and the
colorful appearance is for boys and girls.
Neon colors are also available on the backpacks.
"Our backpacks tend to go with more exotic colors today," noted Williamson.
With brands such as JanSport, Under Armour, Ogio and Dickies, students can choose a backpack Big 5 in a bright solid color, plaid,
checks bold look or a tie-dye and a dark solid. The store also offers rolling backpacks.
Colorful prints and designs on backpacks and book bags can be found at Kmart. Kimi Fashions in Stater Bros. shopping center also
carries backpacks.
A Unicorn Books and Gifts, 780 Main Street, owner Stacy Bart creative tote bags. Made from recycled jeans by the local Reblu, each
bag jean fun decorations, including the themes of the West and on the beach.
According to Bart, trends in jewelry are big and colorful.
"All the '80s and hippies all the stuff back," she said, noting tie-dye, neck pouches and "fun and funky" jewelry.
Bart sells friendship bracelets scented by I Scream Bracelets that come in multiple colors and contain fragrances such as bubble
gum, cotton candy, cupcake and pie Julian.
Bling is still popular, Bart said, noting display of bling-covered feathers. Sara, Bart 14-year-old daughter chooses jewelry for
tweens and teens and has a viewing angle in the store. Long necklaces and earrings clips, feathers, hair and large colored rings
are fashionable, Bart said.
"Owls and peacocks are the two things that I can not keep provisions," she added, referring to the ornamental jewelry.

The Portland Fashion & Style Awards Still Intends to Exist

Way back last summer, a Facebook page for something called the Portland Fashion & Style Awards appeared in "networks, threatening
to launch an industry awards, last January. This has never happened, but a PFSA one real website now, and this time they say they
will start in earnest on October 5 in the polls opened Schnitz yourself now so you can assign to each category (the best designer
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Even if it is out of nowhere in a pinch (headquartered in Vancouver seemed at one time, and none of the main actors working in
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Fashion opens the door for two young Chickasaw

Ada, Oklahoma - Fashion is a universal language and achieved in many cultures. As designers, students and fashion enthusiasts around the world celebrate World Fashion day August 21, take two students Chickasaw youth fashion a little further.

Fashion in society Chickasaw Nation integrated. For hundreds of years Chickasaws have developed their own insignia. The design and materials have been developed over time and now Ryanne Milligan Michaela Jordan and use their passion for art and Chickasaw heritage for inspiration.

"Michaela brings his legacy in his creations," said Chickasaw resident artist Margaret Roach Wheeler. "During the summer Chickasaw Academy of the Arts, she bear paws in her room used. In Chickasaw heritage, have the bear paws important meaning for them and their family."

Both students began taking classes Textile Design at the Academy of Arts Summer Chickasaw. During each summer studied at the Academy of the Arts, students under the direction of artists Chickasaw. Textile artist Margaret Roach Wheeler, and Maya Stewart, designer handbag luxury was, mentors for students.

This year during the Academy of Arts, students were asked to create a drawing with pieces of cloth that tear traditional Indian fabrics to create the right corner of the clothes because the scissors are not available. After learning about the history of the torn tissue, each participant created a cool and modern, which could be used in an everyday look. Jordan has established a jacket, built Seminole patchwork on the floor, and used Milligan coat of history for inspiration. In this sense, Milligan gave the coat a modern touch, creating a trench coat with Seminole patchwork increase.

"Margaret and Maya are great teachers," said Ryanne Jordan. "I've learned to sew my own clothes and Margaret Maya, and I have learned to pursue fashion as a career."

This summer, Jordan and Milligan took in a pre-university program a week for students at the Fashion Institute of Technology in New York. Each student was asked to choose a specific field of fashion to study in the program. Jordan decided to study fashion illustration and Milligan chose jewelry design wire.

"Ryanne far ahead of his time when it comes to fashion," says Stewart. "You know, designers, she reads fashion blogs, and after his creations, it's hard to believe that 15 years ago."

Wheeler and Stewart - The students were accompanied to New York from their mentors and trainers. While in New York she had the chance to visit the Metropolitan Museum of Art, the National Museum of the American Indian and the Costume Institute.

"Every year, the students seem most talented and her designs blow me away," Stewart said Maya.

Jordan Sherman, Texas, and wants to pursue a career in fashion. She said she was inspired by other designers and fashion blogs. When designing, she likes to keep her youthful style and design in his age group.

Milligan Ada, Oklahoma, is interested in the art of fashion. Milligan not like straight lines in his creations. She said she tried by the movement and to integrate a smooth movement when in each piece she creates is inspired.

The Art of the Chickasaw Summer Arts Academy is now exposed to the Chickasaw Nation Arts and Humanities Gallery in Ada, Oklahoma The gallery also includes models with Michaela Jordan and Ryanne Milligan.


About the Chickasaw Nation
With more than 50,000 people, the Chickasaw Nation, the 12th largest Indian tribe recognized by the federal government in the United States. Chickasaw Nation had. An economic impact of more than $ 2.4 billion in Oklahoma in 2011 The stem is the seventh largest employer in Oklahoma, with more than 10,000 employees of the state and more than 12,500 worldwide. A democratic republic with Ministries executive, legislative and judicial powers of the tribe contains all or removes a portion of the 13 countries in southern Oklahoma.

Was on the Academy of the Arts Chickasaw
The Academy two weeks offered by the Chickasaw Nation Division of Arts and Humanities offers a unique opportunity for students aged eight to 19 years, from all corners of the country to gain valuable experience in professional monitors strongly in various disciplines, including design qualified, video, textiles, dance and much more. The courses are offered at two levels, with six rotation discipline of visual arts for young students and Discipline 11-II-level classes for advanced students.

'Fash Bash’ exhibits art, fashion at the DIA

The Detroit Institute of Arts opened its doors on 16 August to host fundraising signing ts "Fash Bash." Fash Bash has quickly become one of the most popular and successful fundraisers in Detroit, drawing a coveted "Who's Who" of the Metro Detroit audiences enjoy an evening of art and fashion. This year the festival has continued the success of last year's record event. The guests were at a party stablished one-of-a-kind, with incentives on the Neiman Marcus "Art of Fashion" show, which was placed in the Great Hall instead. "So many people look forward to these events," said Teri Brock Southfield, Michigan, a model and a student at Wayne State. Brock was excited when she was elected to the airstrip at Fash Bash go this year.

"As a model, you never know when or where your next job will be," she said. "Here in Detroit, we do not have the same events, such as New York or Chicago, most of the models presented here in Detroit, I love being a part
Detroit and Detroit fashion, but we should have the opportunity to branch out to bigger markets. "

Fash Bash is just one of the many programs offered by the DIA, which has recently gained favor with a mileage founded this month residents of surrounding counties, Wayne, Macomb and Oakland Museum offers free admission. The new funds will also support additional programming for older visitors and students, and to expand operating hours.

On 2 August, the organizers have announced that the tickets were sold for the first three stages of the signing of the DIA fundraising. But "fashionably late" Tickets, priced at $ 75 are still available, the access to the game at 20:15 clock, a live stream of the show on the steps of the museum and the post-exposure mode "Paparazzi Party Afterglow. "

Customers get a ticket for the cocktail before the show could Fashionably Late and post-show party paparazzi managed persistence dance the night away and enjoy a variety of appetizers and exotic Mo?t.

"Last year I remember down Woodward right about the DIA occurred during the event, and I wanted a part of the festival," said Jason Flowers WSU students. "And now I'm here.

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Fashion weeks in flux

MONTREAL - No one likes to talk about the competition between the fashion weeks in Montreal and Toronto. Only frank courage and dare to say it exists. Most players say that Canadian fashion benefit from a solid phase to present the best talent in the country. But some can, should say at what stage. Now IMG Canada - a branch of the central global talent management for sports, fashion and entertainment - bought the Fashion Week in Toronto, which was earlier this year, the World Fashion Week Mastercard renamed with the bulky abbreviation WMCFW. The purchase, at a price of not made public until now, leads to the question: How will this affect week in Montreal? Toronto now have access to an extensive international network of IMG - the talent, models, sponsors, - said Joe Mimran, president of the Fashion Design Council of Canada, Toronto has managed week for 13 years at Robin Kay, who is hired as a consultant IMG. IMG,. Through its various departments, short fashion week in New York, Berlin, Moscow, Mumbai, Sydney and Tokyo, among other cities, and provides top models such as Kate Moss, Gisele Bundchen and Jessica Stam and the best athletes and artists "There is a real need for Canadian talent and - in Toronto, Montreal and Vancouver - in one place," said Mimran of Joe Fresh brain and founder of Club Monaco. "It was not easy to do,'' he said, citing factors such as government support. As for Montreal, observers have more questions than answers. IMG support "him an internationally in Toronto. I'm very happy, Toronto," designer Denis Gagnon, adding that he is not sure what the effect will be in Montreal. "It seems that the rules of globalization today," Salvatore Parasuco jeans magnate said in an e-mail. "I hope that we continue to grow our Canadian identity in the world with him.'' He wondered whether the operation. A good thing in the long run Jean-François Daviau, co-president of Sensation Mode, the Montreal Fashion Week produces, does not know what the sale will change. MFW impressive moves to a new neighborhood at the center of contemporary art in Griffintown Arsenal for the next edition and the appointment of a board of directors this fall. "We remain focused on our development plan. Things are going well in Montreal. We understand the reality of fashion in Canada,'' he said, explaining that reality has many independent designers, retailers, based in Montreal, and a structure unlike the United States "We focus a lot on the local market, to one day export. "So, this is the ideal place for emerging talent is very important and we are working hard to help them provide a level that one day they could show the world." In Toronto, the goals are the same: "Our aim is to promote Canadian talent, showcase their products and expand internationally,'' said Mimran. Mimran said he hates to think 2 weeks as competing with each other. He noted that the fashion week in Canada will never be as strong as New York, and New York will never prevail over Paris. "Each week has its own place." He stressed the schedule strenuous advocates for international catwalks. "But it is so important that every country has its own slogan. "It's part of our culture." In Montreal, Sensation Mode is the largest producer of Fashion Week, with a mandate Liaison Mode Montreal, a trade group. Each session of the Fashion Week receives about $ 265,000 dollars from the government, part of the budget of the event for $ 1 million to 1.2 million euros per session. Fashion Week twice a year: to present in September or October, collections for spring and summer following, and in February or March for the fall lines. IMG is a private company, the organizers of Fashion Week apply only to owners and developers, Mimran said. He could not give it a budget for the week, but noted that it is high. It could cost $ 700,000 to build the tabernacle of David Pecaut Square, where the event is taking place. There is zero government subsidy, he added. IMG signed as a consultant to the Fashion Design Council of Canada three years ago. This Mercedes-Benz Start Up competition is aimed at young designers across Canada, built with the price mentoring designers and a show promoted the Fashion Week in Toronto. Danielle Martin and Pao Lim of Montreal-Martin Lim won the first competition in October 2012 with their line of fall. "It can be great for Toronto,'' said Martin of the agreement IMG." For designers, it would be nice if a fashion week. I prefer it, Montreal. " This season, the husband-wife team is not visible in Toronto, but it shows in Montreal, 4th September. "We can not afford two fashion week,'' said Martin. It costs $ 1,500 to show, in Montreal, said Gagnon. These include makeup and hair-time, the music and the track. The tariff structure in Toronto is a function of many factors, but is set to be the Talent Show, Mimran said. Gagnon invited his many shows in Toronto, were covered with the cost. "You did not invite me anymore, so I will not," said Gagnon, who shows in Montreal on 5 September. Denis Desro, fashion editor of Elle Quebec and Elle Canada, do not think that things will change a lot of IMG. "Canada is a market for themselves. Do you know more about the IMG market that people before?" Desro requested. What bothers Desro and the other is the time of the Montreal Fashion Week. It looks week in New York and Toronto International Film Festival. "Selecting the greatest designers and buyers in New York,'' said Desro." If Montreal wants to foreign buyers, it is not the right way. " Even large clients here Simons, The Bay or Ogilvy, are obliged to be in New York, he said. Desro asked who and what we do for fashion week. "Only about fashion? Try to get buyers and journalists from outside? If this is the same time as New York, forget it. Reduce a lot of people who can support Montreal fashion." Daviau, Sensation Mode, explained that the data were chosen in collaboration with the "middle" - designers, industry and government. "We need to work with them to ensure success." Last year, Sensation Mode has all its partners, in order to understand their expectations. "We want to compare other fashion weeks around the world. We have attempted to identify the strengths of our talents. Reality designer Montreal, Toronto or Vancouver is like,'' said Daviau. They came up with a strategic plan. "One conclusion - because fashion often works behind closed doors - is to open with a board of directors with extensive expertise to a different Boost fashion week again." Daviau, the question of why there are international buyers and media to Montreal. "It is trying to find a hidden treasure. This is what we are working on.'' Fashion Week Spring 2013 edition of the Montreal, 4-7 September manages Arsenal, will run in 2020 William Street World MasterCard Fashion Week on October 22 to 26 at David Pecaut Square, Toronto.

Fashion Week Las Vegas holds designer competition

On August 18, the organizers of Fashion Week Las Vegas held a competition jury for spots at their meeting in February at the Westin Lake Las Vegas Resort. Competition for "emerging designers" has attracted people from all over the world in various categories of fashion. Victoria Thompson flew from Australia to show both the event and the participation of MAGIC clothing trade next week. Victoria was in the "red carpet" division, but said she did not wear "affordable" in the evening, which is designed for age group 35-45. His designs have been very popular for weddings and to be the mother of the bride as the bride herself. View Slideshow: Models for Fashion Week Las Vegas competition Two of the participants were jewelry designers, and they could not be more different. Hazel Rojas Gonzalez (Gonzalez Hazel line) produces classic elegant jewelry that is inspired by the natural beauty of his native country, Costa Rica, and integrating hand crocheted silver as a major design element. Perla X. Cuellar has a different approach. This California designer takes the “go big” idea to the point where the extravagant jewelry is the fashion statement, not an accessory. The vintage-inspired works include silver, glass and phosphorescent glow- beads. She says her work is designed to be worn with just jeans and a T-shirt and grab attention from across the room. The two brothers who make up F. Wilson Fashion Design create high-couture, elaborate and romantic gowns. F. Wilson is in South Africa, but taking this opportunity to become known on a wider stage. The pièce de résistance in their show is a gown decorated with 38,000 hand-installed beads. They say it took them six months to produce it. The gown is pictured in the slide show that accompanies this article. Sharlenne Chen, originally from Indonesia, is a California designer who attended the Fashion Institute of Design & Merchandising in Los Angeles, worked for a while in the production side of a large fashion house, and then struck out on her own. Her gowns are intended for upscale, contemporary women, and she is particularly interested in attracting Hollywood clients. The only local Las Vegas designer in the competition was Brittanie Calilan. The two years she spent in graphic design school heavily influence her aesthetic, and her outfits tend to clean, strong graphic shapes. This was her first public show since graduation from college, although she had shown in events like Sacramento Fashion Week while she was still in school. Each of the designers present showed examples of their work on models provided by Fashion Week Las Vegas. The organization also provided hair and makeup support, with key artist Katrina Stoever being assisted by Amelia Cruz, Giovanna Fregoso, Jossalyn Bermudes and Lisa J.

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Fashion shows and their backstage banter

TOI brings chaos, camaraderie and the madness behind the scenes at the recent Couture Week 2012 e CCP Delhi
We have done behind the scenes, Shantanu-Nikhil show one hour before the 4 th day of the 2012 CCP Delhi Couture Week It was like being in heaven makeup, with hair extensions hanging with models obtained their hair or make-up with almost all of the 29 jobs at all times and the constant noise, the lacquer is. Except that every time someone would have a few minutes time to scream at anyone in particular, but that looked like a great tradition of the stage, just to keep time.
Three hours of makeup
But there was a method to this madness. No one was someone else so everybody knew what they were doing. Mickey Contractor, director, artistic, MAC, told us: .. "The artist touches make a demo for the team in which they take notes on this thing called face painting This is a special paper for makeup brands to make them, and a list of all the products are used, so that, before the show, they know exactly what to do. "
And while the show was starting at 19:00 clock, makeup artists and Mickey Sonic Sarwate, taken together with their team (20 and 12 makeup salon professionals with 3 assists) to work the hours before.
The Green Room
Models of the green room and makeup room flickered, apparently none of their gigantic hairstyles. While getting her makeup done, we saw the model Sapna Kumar and SMS games on their mobile phones. Another reading Meluha the immortals, and another sang to music on their mobile phones. Before they enter the garment, it must be done with hair and makeup. Inside the green room, each model has an assistant who helps him in clothing, jewelry and shoes to get. They all have one station each, with their name, image, while the hardware with this particular piece of clothing, and details of all that glue on paper to put the mirror writing.
But the most important activity of the green room looked like "steam" of clothing, where each assistant was treating the garment as gently as possible.
Between the creator
At about 6:30 clock, designer Nikhil Mehra came in hair and makeup area to see the artists and models. He went from one job to another, fix something, something else has commented, if they ask or know that Mickey was working and in the midst of it all suddenly somebody in a birthday song for Sonic, quickly and enthusiastically to each candidate in.
After a while, we saw model Krishna Somani touch her makeup, and asked how often models of Mickey. "You do not really, but sometimes some parts with a constant sore makeup, so do not hesitate models themselves, if they do it themselves, it will hurt less. It's not a problem . And sometimes girls like cheating. If it looks very bare, just before going on the ramp, they apply a little lipstick. But they never get away with it, "he said laughing.
And just when she and models for the show finished, they went to Manish Malhotra show each and asked for the birthday child and finding their jobs. When we asked Mickey if he gets more to see any show at this rate, he laughed heartily.

Culture corner: A spy in the house of fashion

A style of a movie franchise, particularly one as bankable as the writer Robert Ludlum The Bourne series is often an exercise in characterization of sewing classes. But while 2007 The Bourne Ultimatum, the more than $ 422m is made at the box office, saw Jason Bourne (Matt Damon) Trade with chic black spy - leather jackets, chunky beige sweater and a lot of changes in outfit - for a sleek look, much less visible, The Bourne Legacy, is now showing in the U.S. and the UK, more fashion-sensitive than its predecessor.
"Matt's character was really peeled the onion," says costume designer Shay Cunliffe British, who worked on two films. To be connected to a switch story of Jason Bourne Aaron Cross (Jeremy Renner), the product of a CIA program, which is chemically improved to an unstoppable killing machine, "we wanted to shake a little, but not to take an entirely different vocabulary." The The result is a refugee in outdoor clothing and elegant practice that probably seep into the cabinets in civilian clothes autumn.Cross summer largely from Canadian specialists Arc'teryx designer whose dress is deep-drawn, micro-couture jackets are designed to "The Light Fantastic, wonderfully warm and waterproof". Function infused fashion was important, Renner, Cunliffe A utility black on black Belstaff jacket, leather, apparently. "His ego in a position to put it, live it and do what I want," but said cotton to perspiration minimize, also plays a role.
Color comes back with a Ralph Lauren Highland green cable-knit sweater from Cross Country Man "result" Agent (Oscar Isaac), born and referencing "Men and limits of solidarity," says Cunliffe. Conversely, as a CIA agent morally questionable hell-bent on capturing the cross, is Eric Byer (Edward Norton) attenuated gray suits by Ermenegildo Zegna and Hugo Boss: "cool and collected, as a young JFK."
As for women's fashion, are cross rescuer researcher Dr. Martha Sheer Ling (Rachel Weisz) who (take Cunliffe screeds removes noise) to high fashion Earnest Sewn dark jeans, a faux font Cotonniers dark camel duffel coat and Rag charcoal and bone zip platform boots, proof, perhaps, that this new chapter in the Bourne series has legs strong enough fashion.

Fashion shows and their backstage banter

TOI brings chaos, camaraderie and the madness behind the scenes at the recent Couture Week 2012 e CCP Delhi
We have done behind the scenes, Shantanu-Nikhil show one hour before the 4 th day of the 2012 CCP Delhi Couture Week It was like being in heaven makeup, with hair extensions hanging with models obtained their hair or make-up with almost all of the 29 jobs at all times and the constant noise, the lacquer is. Except that every time someone would have a few minutes time to scream at anyone in particular, but that looked like a great tradition of the stage, just to keep time.
Three hours of makeup
But there was a method to this madness. No one was someone else so everybody knew what they were doing. Mickey Contractor, director, artistic, MAC, told us: .. "The artist touches make a demo for the team in which they take notes on this thing called face painting This is a special paper for makeup brands to make them, and a list of all the products are used, so that, before the show, they know exactly what to do. "
And while the show was starting at 19:00 clock, makeup artists and Mickey Sonic Sarwate, taken together with their team (20 and 12 makeup salon professionals with 3 assists) to work the hours before.
The Green Room
Models of the green room and makeup room flickered, apparently none of their gigantic hairstyles. While getting her makeup done, we saw the model Sapna Kumar and SMS games on their mobile phones. Another reading Meluha the immortals, and another sang to music on their mobile phones. Before they enter the garment, it must be done with hair and makeup. Inside the green room, each model has an assistant who helps him in clothing, jewelry and shoes to get. They all have one station each, with their name, image, while the hardware with this particular piece of clothing, and details of all that glue on paper to put the mirror writing.
But the most important activity of the green room looked like "steam" of clothing, where each assistant was treating the garment as gently as possible.
Between the creator
At about 6:30 clock, designer Nikhil Mehra came in hair and makeup area to see the artists and models. He went from one job to another, fix something, something else has commented, if they ask or know that Mickey was working and in the midst of it all suddenly somebody in a birthday song for Sonic, quickly and enthusiastically to each candidate in.
After a while, we saw model Krishna Somani touch her makeup, and asked how often models of Mickey. "You do not really, but sometimes some parts with a constant sore makeup, so do not hesitate models themselves, if they do it themselves, it will hurt less. It's not a problem . And sometimes girls like cheating. If it looks very bare, just before going on the ramp, they apply a little lipstick. But they never get away with it, "he said laughing.
And just when she and models for the show finished, they went to Manish Malhotra show each and asked for the birthday child and finding their jobs. When we asked Mickey if he gets more to see any show at this rate, he laughed heartily.

draw fashion designers' eyes

NEW YORK - Julia Sandler dresses in the latest $ 650 $ 400 female clothing and shoes for fashion house Lanvin in Paris. Julia is 3
His mother said she disguises her daughter Dara Sandler in the latest fashions, because Julia is a mirror image of her - even if
her daughter can not explain the name of the designer, let alone pay for their clothes.
"I prefer my daughter just the way I dress," says 33-year-old Manhattan native who spent $ 10,000 for the summer wardrobe for her
daughter. She plans to spend several thousand dollars more fall for that.

Top fashion designers are growing more costly misfire for the infant population reaching more profitable. This fall, Oscar de la
Renta, Dolce & Gabbana, Marni started and collections for the thumbnail. Luxury stores Nordstrom and Bergdorf Goodman are
expanding areas of their children, to make room for new arrivals, many of them with a higher price tag. Gucci opened late last
year, has created a collection to life for children two years ago, a shop of his first child women on Fifth Avenue in Manhattan.
Some houses designers like Oscar de la Renta and Marni say they are careful to keep the right clothes for children. But there are
many miniature versions of adults who look for their aggressive pricing and sophisticated styles with a frown.
U.S. households should spend on average $ 688 to equip their children to school, says part of the National Retail Federation, the
consumables such as pens and notebooks.
This is especially families. Some are inflated $ 795 Gucci bags or $ 1.090 on leopard coat from Lanvin to spend.
Sasha Charnin Morrison, fashion director at Us Weekly magazine, admits that some of the clothes are outrageous prices. But, she
says things like Gucci Sneakers $ 200 for her children happy.
"They are a same message from you. They are a reflection of who you are, if you want a very stylized, then make sure that your
children are children who are best dressed," she said. Are
Critics say the trend favors elitism.
"This creates a class system of haves and have-nots," says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in
New York. "It creates a culture of envy."
Five years ago, bear children, high-end business, which was dominated by a few big designers such as Ralph Lauren, Burberry and
Christian Dior. But the recent influx of others is the latest sign that wealthy consumers have returned there to show off the
recession. And as the rich feel more comfortable spending again, they want their children to increasingly reflect.
This is a "mini-me" phenomenon, says Robert Burke, a fashion consultant in New York. "It feels good. It's like one for me and one
for you," he said. The trend is not confined to Manhattan or Beverly Hills, but will happen in other big cities like Boston and
Chicago, he said. Sales of designer clothing for children are also strong in the seaside resorts, where to swarm pensioners tend
to live their grandchildren, he said.
Sales of luxury women's children represent only a fraction of, or slightly more than 3 percent of the $ 34 billion market, but it
is always faster than the rest of the children's wear and clothing market, according to NPD Group Inc., a market research company.
For the past 12 months ended in May, sales of children's clothing increased by 4 percent, with the high-end component is 7
percent, according to latest data from NPD. Compared with an increase of 3 percent for the apparel market in general.
Designer, looking for more growth, are now looking at children's clothing as another opportunity to deepen their relationship with
their customers and to reach out to new ones.
The designers are household income of at least $ 350,000, said Marshal Cohen, chief industry analyst at NPD. This is roughly seven
times the median household income in the U.S. of $ 49 445th
Many of the creators of the new entries are more expensive than some of the more established brands like Ralph Lauren. Ralph
Lauren cotton shirts for boys are priced at $ 59th In comparison, Dolce & Gabbana plaid shirts for boys are $ 190. Flower girl
dresses are about $ 500.
Nordstrom, with designer clothes were for children in a few names such as Burberry and Ralph Lauren is limited, adding a number of
collections for children from the likes of Marni, Marc Jacobs and Stella McCartney.
Neiman Marcus Group, Bergdorf Goodman in Manhattan recently, his extended wear department of children by a third party to make
more room for new lines as Gucci and Oscar de la Renta to pay. For fall, the prices range from $ 4 to $ 5,200 for hair bows for an
exclusively Christian Dior by hand silk evening dress in France.
"We are definitely growing," said Andrew Mandell, vice president and managing director of Bergdorf Goodman division of home goods
and children's clothing. "That's a whole new realm. And if you have the fashion of our customers before they eat it."
Colleen Sherin, fashion director at Saks Fifth Avenue, says that both parents and grandparents are willing to spend the "unique
and special items of fashion." They just are not looking for the basics. "
The biggest trend is the creation of independent designers stores for children, said Faith Hope Consolo, who heads the retail
leasing and marketing at Prudential Douglas Elliman.
In the footsteps of Gucci, Giorgio Armani Italian fashion house will fall this year, opens its first store in the U.S. on children
in Manhattan's Upper East Side. Armani has directed his activities for children in the United States in 2009.The Armani store, the
newborns to teenagers, will feature items from $ 50 to $ 500 price, said spokesman Christian Langbein Armani.
Some parents also say they are crazy mix of commercial travel, Gap or other less expensive stores, but you can find in the
designer clothes as a confidence booster.
"I truly believe that if you like these clothes, they feel better about themselves," said Sandler, who shops for children's wear
expensive female, and Barneys New York clothing stores in New York City called Women Edition, now article of clothing for children
Designers .
Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter Madeleine has developed its own sense of
fashion.
"I look like my child is well dressed. It makes me happy. It makes them happy," said Mallon, who called his daughter in the
accessories of the Italian designer Missoni tops and designer of Milly Milly years online children's minister instead. "It is No
little girl dress-up in place. It is made in their own clothes for them. "

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Copenhagen Fashion Week: The 10 Best Collections

Copenhagen Fashion Week wrapped up on Sunday, and of course, we could not wait to see what had to offer the fashion capital of the Danish.
We are also always scoping the talent at Fashion Week established less: Fall in love with a completely new and upcoming designers or discover the latest products of a label off the beaten path, how far we've been expensive, very exciting, and sometimes it is this lack of excitement that only a few fashion weeks of New York, Milan and Paris.
One thing we like about Fashion Week in Copenhagen, in particular, is that designers tend to veer in a portable, but still pretty cool and sharp. A perfect storm of drool worthy fashion. As big fans of Scandinavian fashion, we were disappointed not to see CFW in person, but thanks to the wonders of the internet we were able to scan these delightful performances from the comfort of our own computers. And now, if you can!

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Fashion apps Pinterize the real world to drive in-store sales

Fashionistas looking online-inspired clothing styles and options to buy more than they ever run out. But some new fashion-focused startups are beginning to use Pinterest as mobile platforms to increase sales offline.

Swirl, a mobile platform that started the stealth mode, on Monday, giving buyers a photo-heavy, social environment, not just about clothes and accessories that fit their style to be found, but are in their immediate vicinity and are sold could. Pulled the Boston-based startup that $ 6 million from Softbank, General Catalyst Partners and other investors on himself, has partnered with over 200 major retailers at 30,000 stores across the country.

As with other platforms such as fantasy and Pinterest, allows users to Swirl "clip" (or record) items, and share them with friends. But there are also users with one-click access to nearby places that sell the product. And while the app was filled with more than 100,000 items and accessories from major retail chains already, the company said that in the future, it can stores and other businesses and products to users of photographs, add "You see, while browsing to added to the database.

As a buyer, use the platform that meets the recommended application of the clothes and brands, and all along the line, Swirl could go beyond fashion to home decor and other lifestyle merchandise stores, the company said.

"It has just amazed that 15 years after the invention of e-commerce and m-commerce, it is still less than 10 percent of the volume of retail sales," said Hilmi Ozguc, founder and CEO of Swirl.

Despite the boom in online shopping, he said, 93 percent of fashion items and accessories are sold in shops. So instead of joining the herd of mode applications and Web sites trying to develop e-commerce sales with Flash, the correction for the user, in person, or testing of subscription models, Swirl see an opportunity to use the smartphone as a vehicle learn the knowledge of consumers and direct purchasers in locations where they can access objects and try to make a purchase.

Snapette allows users to purchase products for people they like to point

Snapette in New York, in August last year, when my colleague Ryan Kim launched base called "Pinterest for the real world," reads one line of a dissertation. First, the user of the application photo and download images of products that they spotted in the wild, to find other users, objects in the vicinity. In June, he updated his proposal that local companies and brands to consumers about the products that they want to alert. Users can still browse to the application and are committed to participate in social activities related to the elements, but makes us can push notifications to users in the vicinity of the recommended products or special offers and discounts. (The counter app posts and filters to ensure that consumers are not overwhelmed and frustrated.)

Similarly, tracking mobile phone zoom Ingo help sales of more than 70,000 local shops, as well as the most popular items on Pinterest consumers to discover and locate products near that fit their styles. Through the application, users can follow other members, you will find the items and products up or down vote. If you get something to buy what they want to find, they can buy through the website or to get to sell the location of the nearest store to a single click. Users can also set alerts to receive when the items they have to remember to Pinterest sale.

Shoptiques, a New York resident and Y Combinator-backed startup that launched earlier this year, will focus primarily on the online shop local shopping experience, and he did not share as much as a priority Pinterest. But, said CEO and founder Olga Vidisheva a mobile application to generate store traffic is on its roadmap.

Foursquare applications extend the buying behavior Yelp

Foursquare and Yelp are conditioning consumers already use their phones as local guides for restaurants and attractions, it is logical that the emerging startups to try to extend this behavior to a fashion category, in which people often want a tactile experience before a final decision. And given the fact, as can be social and visual mode, it is logical that those who are mobile applications Pinterest type environments. This wave of applications is also ideal for spontaneous purchases - traditional commerce sites are great for potential future purchases, but we sometimes need a quick recommendation for a bite to eat, we must sometimes take minutes to help a pair of black ballet shoes.

But if the connection online to offline is a step in the right direction, a potential pitfall could be an over-reliance on the content and brand-seed distributor. It is understandable that these applications are of this kind of inventory - it is much easier to know which elements are present when the record notes in the database. But much of what makes Pinterest and other similar sites such success is the authenticity and the knowledge that users - not registered - are behind the proxy. Consumers can safely interact with the content organized and partly on platforms such as swirl and Snapette, but when applications start to feel, too commercial and the brand-oriented, buyers feel less inclined to get involved and, ultimately, you can buy.

With that in mind, says Peter Chun, CEO and founder of the fashion swag app, app layers in his trade, he agnostic about whether this behavior to promote online or offline. The two months ago, allowed to photograph people and swag to give her clothing label with appropriate markings to show the fashion-savvy users a place, their own style, while driving inspiration and choice of the other mode. Users can enjoy photos on social networks and track members, to whose style it. As he grows, he says, is to drive consumers into the stores a likely possibility, but the most important component is to retain the context created by the user.

"The source of inspiration can be a major driver of the trade may be placed, if they have the option of purchasing online or offline," he said. "As consumers have discovered the object triggers the impulse to buy."