Fashism , supports the start of the social Kutcher Ashton stops Fashion

Fashism , a community in New York,Cheap Chanel Bag and mobile web for fashionistas based , closed its digital doors . On Friday , sending the start , supported by investment class A , Ashton Kutcher, SV Angel and others, say a note to users, it will close its site and applications at the end of the month. Four years, the company has given fashion lovers ( he calls them " fascists " ) a way to share photos of their outfits and receive feedback from others. Start that makes money through advertising and sponsorship , it also allows users to clothing , the others were tried in the nearby retailer and you will see the highest rating in the surrounding shops discover kept . Last summer , he tried in e-commerce with what he did. Than a " pop-up" boutique accessories online But co-founder and CEO Brooke Moreland said the company was not able enough income to earn to survive . Discount Louis Vuitton "It's hard to make money by providing social, when you have millions of users , and even then it is not always easy," she said. "We could not continue with us ... but we would not be able to take the next step. " Since its inception, the company has $ 1 million in venture capital from such investors as well as Demi Moore, fashion critic Nina Garcia, Highline Venture Partners, wide ventures and Rick Webb of The Barbarian Group . And he drew a community of tens of thousands of users ( last year 80,000 users would have , but refused to share its latest figures ) . Some other startups , including GoTryItOn (which acquired by renting the track this year and closed) , also Photo - mode based communities created . But Moreland said none have found great success. She said she has other ideas for startups , but not necessarily fashion . One thing is certain , it is: His next project is a clear way to have income from the start. " A few years ago there was a" build it and they will come " mentality ,Discount Gucci " she said, explaining that there are still more comfortable with the construction of the base product and the user and find the business model later. " But not so much now . "