Topman cowboy rides into town looking for the latest fashion week in London

Dig your Stetson: Topman design catwalk collection of high-street brand, showed a western theme Spring / Summer 2014 collection on Sunday as part of London Collections: Men, Fashion Week for the development of men. Almost every aspect presented a satin cowboy shirt and brogues had the tip of the silver wings. It was not a pair of shorts - usually a summer staple - in sight. Gordon Richardson, the design director, said he wanted the collection that had a surf theme for the fall "to be glamorous." Under this directive, shorts are not allowed, but it had wide-legged pants and sleeves bomber. "Topman is not realistic," says Richardson. "We are not here to do crazy designs." They left for the people. The new Topman talent show was sponsored by three young designers a highlight of the calendar - and showed London was still up in the League of creativity. Bobby Abley was first released his sword in the stone collection was inspired charm: such as Disney's Dalston. - Models and Abley himself - wore crowns and carried on the backs of teddy bears. While Alan Taylor was more limited - gray tweed pieces and sewing thin sometimes sewn with Jackets forward - Craig Green was masked models diapers to streetwear tie-dye and transport of cardboard sculptures found on the street. "I still think a show should be a show," Green said. "I do what I want to see." It is not only the theater, though - break one of those looks, and you can always find pieces that can be worn outside the gateway. This new generation of talent London is economically viable with an edge. "I do not want to be a creator of hype," Taylor said of Irish origin, 25 "I create my own style, but try it profitable." With two more seasons with the man, that it was "able to develop organic farming." Fashion brands such as Gieves & Hawkes and friends Hardy slip on the calendar with friends with a photo session with a talk at the top of the cucumber. But Richardson has traditionalism and innovation can happily together. "We are the only city that menswear road started up," he said. "This traditional brands to what we add, but a younger voice will not go away." This plays when you are looking at new property in London - Jonathan Saunders mixed tradition and innovation in a powerful collection. A Saunders, there was a strong seam, peas and Op Art outerwear crispy in a storage area of ​​the work of graphic designer Peter Saville in 1980 inspired shown. These are clothes that will appeal to men a little subversion in the workplace. "This is the iconography of a businessman made by an acidic wash," joked Saunders. There are also new designers show in London emerging markets develop. Kay Kwok, a Hong Kong designers showcased in the morning, in collaboration with GQ China. "I think the presence of the biggest brands in addition to the exhibition," Jiang Fan, deputy marketing director of the magazine, who ran the show said, "London Collections:. Men is still new, but it is even more difficult."   Now in its third season, the international influence of the latest fashion week in London seems to be growing.