Thursday, June 6, 2013

The History of Chanel Rouge Black


   It is rare enough for a nail to send women into a frenzy, especially in this time of bright magnetic layers and crunches. But rewind to 1994 and that is what to do with all the women around the world to happen to get a bottle of Chanel Red your hands.

This dark red color was originally called Vamp and was created to look like dried blood. During parade season 1994, made a Chanel makeup artist nails were naked mannequins, should be taken just before publicity stunts. She painted with a black marker and then asked the shadow in paints for the actual display of the gateway can be reproduced. Forty-five models strutted their stuff with greenhouses, which they dipped in blood, and one of the biggest beauty trend ever seen looked born.

In the first year of Chanel Red surpassed the $ 1 million. At that time, it was unprecedented for such a product, but he had a little help. Uma Thurman wore the famous iconic shades in the film Pulp Fiction, sending sales sky rocketed. It was also worn by Madonna in her promo for Take a Bow, and employees with Chanel surprised by his success.

"If I wanted a dime for everyone who Vamp, I'd be rich., It is literally flying out of the store. During my 11 years at Chanel, I've never seen anything like it," Judy bias Alli representative of the company said, in 1995.

The lampshade exhausted, gave birth to a Chanel lipstick and liner and pulled. Desperate fans, but to fill a number of other companies that gap by taking their color with many of the most famous Polish companies trying to emulate the formula.

In 2003, Chanel launched a new version of the vamp, which was called Red is clarified. The tone was a little different, in a lighter shade of burgundy with a silver sheen crossed. Both the new Vamp Red and Black boast the number 18 on the bottle, even if they are different. Vamp is made in America and Red Black comes from Paris, one of the easiest ways to make a difference.


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