Mobile Fashion: It's a guy thing

  Forget the stereotype of online consumers and shop-savvy woman. Aussie men, it seems, are just as likely to go for haute couture online.

Australia is the third largest country after the United States and Britain, the luxury online retailer Mr Porter, something that caused the editor of its journal, Jeremy Langmead of vanity'' '.

The company Brother British success e-tail company Net-A-Porter, the site has grown rapidly worldwide since its introduction in 2011.

The company has more than $ 100,000 Lanvin trainers come to our shores, while only the most expensive, a Bottega Veneta Leather Safari Jacket at $ 8,600, a customer came in Tasmania. '' We are more casual clothes to sell as custom parts due to the weather,'' said Langmead. '' Australian men are a discerning group and incredibly discerning buyers.''

Robby Ingham, CEO of Robby Ingham Group, was in the forefront of luxury retail in Australia for 30 years. In the last ten years there has been a change in the way people shop and what they buy. '' The use of male consumers to be more cautious, they never buy a pair of red pants,'' said Mr. Ingham. '' Now the boys are aware of the fashion world, and they want in on it.''

Technology has played an important role in recovery. The possibility of ordering a trench coat from your smartphone while you wait for the bus that has already been men shopping area. '' The Internet has explored the way in private guys for their pleasure,'' said Mr. Ingham.

According to research by PayPal and eBay Nielsen, mobile phone penetration in Australia is growing rapidly and is carried out at a value of $ 5600000000 go shopping this year. The same report shows that fashion, shoes and accessories'''' third most popular purchases made on mobile devices.

Marketing for men has also been refined. Porter takes a formal tone suggestive of Oxford in 1950 and used actors, musicians and professionals rather than models in its imagery. '' We use people with interesting stories to give a 360 degree view of the guy in the picture rather than hard sell clothes,'' said Langmead.

It also avoids the female-centric messaging'' must'' and'''''' look of the season I would never say to a friend. "Oh, I love the way you overlay all words today on the website. need to "test Pub '.''

The category is the fastest growing footwear, as men are discovering what women have always known: a change of shoes can update an outfit instantly. '' The guys the first thing a woman looks at her feet worked,'' he said.