End of trends can stop H & M and Topshop, the seasons dictate fashion?

  Browse the most fashion magazines and sooner or later you will get an article on trends. How to wear blue, how to go ethnic, Sport Luxury key as the season it looks deconstructed and returned.

But the fashion landscape is changing and the concept of the trends that might define a season is not so important for buyers than in the past. The seasons merge and quick manner, if at all, speed.

Trends traditionally located in the Haute Couture, replied talented designers like Marc Jacobs and Kim Jones is unique in the world around them - and then translate those answers

playful attitude in our collections. "As a response to the buyer more fashion-savvy, fashion took over the world.

Designers now produce between four and six collections per year and high street stores are "drops" of new products ever. Last week, for example Topshop Unique launched its first pre-fall collection: a narrow selection of beautifully designed, elegant evening wear separates. A number of resort is due Topshop stores and national web hit more this year.

While all this happens, the design is informed by a new global market, while online retailers such as my-wardrobe.com find Cust monomers from all corners of the world. The public understands customers abroad as well as Brits abroad. "We have a holiday shop all year round, find useful our Australian customers," Borgonovo my-wardrobe.com said. "But it's not just the difference in climate, we need to consider, it is also regional flavor. Bright colors, for example extremely well in the Middle East.

"All designers know how to appeal to a global customer base. Tissue weight were the most significant change. Knits and outerwear can now be found in the collections of the year."

Case in point: last month designer Richard Nicoll has created a capsule collection for games. Plain shirts with collars, leather tunics, dresses angora shirt and pleat skirts provided a perfect trans-seasonal collection - every customer country lived in.

"The concept of the seasons changing," says communications director Jess Christie games. "These are clothes you want to buy now and layer with temperature., You can wear them all year.

And you could, how you want to wear. What characterizes the three collections - from & Other Stories, Richard Nicoll and Topshop Unique - is their simple aesthetic, lean and flexible. These dresses are designed to mix and accessorized to create the look you want. The idea of ​​evolution is not unimportant, but it is less important - so that the concept of personal style is more important.

"People are very different today," says Hsu. "You are to follow trends, but not necessarily. Previously there were high fashion and there was a big street. Fashion editors tell you what to do and have followed thee. Now a blogger can become a fashion icon and people start to think. " Oh, I can do it too "

"Trends to create topics, something they speak for the people," says Hsu. "But people are now available from many sources. Inspired" The result is a new world that flourishes in the personal style. We can not wait to see what you have to do.