All dressed up: luxury labels head to Southeast Asia

  Rany Moran is the kind of high expenditures, the fashion brands to make luxury European dishes to the

customer.

The Indonesian businesswoman based in Singapore operates a television station, conducts the business of real

estate development family and a social calendar, which requires a large closet full of ball gowns and

costumes smart brand Dior.

"There is always hope that something new and a style where people have not seen you in. This is of course

wearing an expensive activity.

"Unfortunately, with the largest selection, you only get to wear two or three times before the company

begins for wearing something you love to judge."

She did not keep track of how much they spend, but believes that his collection of handbags and prom dresses

worth hundreds of thousands of dollars.

What is important about Ms. Moran, apart from its purchasing power, where it is - or rather no.

It does not come from China - which has seen tremendous growth in recent years - but the South-East Asia,

where it expects sales growth of luxury goods to the fastest in the world this year.
Debut

Take for example Singapore. With the most millionaires per capita household in the world, designers take

this city once sober much more serious.

Celebrity-packed show of the cruise collection of luxury brand Chanel, saw the opening of the annual fashion

festival in the city, on the island, the most famous designers descend on its shores in a week in May than

ever before.

A Scottish castle, the Palace of Versailles and other exotic locations parameters were extravagant shows of

Chanel Karl Lagerfeld in the past, but the decision to keep to Singapore was a calculated, according to

Bruno Pavlovsky, president of Chanel fashion.

"We're seeing double-digit growth in this region, which is why we decided to organize this major event, our

first event of this level in Southeast Asia."
Serious Stroke

Carolina Herrera collection of dresses and vintage-inspired open Audi Fashion Festival this year, an event

where famous names such as Zac Posen and Roberto Cavalli showed their designs in the past.

"This is my first trip to Singapore. I was invited to this celebration of fashion, but also to open my shop.

"Asia has always been in my head," she told BBC News. "I think it is very important for us."

The range of limited edition handbags embroidered orchid specially for the Singapore shop and cost about $

2,000, made virtually exhausted one evening.

For the British designer hand bag, Anya Hindmarch, who was here to promote his product, Singapore is a major

gateway to the rest of the region, including the emerging markets of Malaysia and Indonesia.

"In Singapore, you have this incredible hub, this heavy financial city," she said. "It's on the water, this

is a great place, an escape and a large customer base. There are not many cities like this."

It is expected that the Southeast Asia region to increase growth in the luxury market in Asia this year.

Analysts at Bain & Co predicts that sales of luxury goods is expected to grow 20% in 2013.
"Dusty old Europe"

In contrast to the growth in Greater China (including Hong Kong and Taiwan), a powerful but less tangy, 6%

this year.

Luxury conglomerate LVMH, PPR and Richemont recorded sluggish growth in China in recent months. This was

made mainly on the Chinese government's crackdown on corruption spend luxury gifts and slower economic

growth.

"The South-East Asia is on the rise," says Lorna room WGSN, a consulting firm that advises retailers of

fashion.

"Many economies grow, and that is the catalyst for many companies in these markets look and think what is

there for us What are we planning? They have a long-term view of the market."

It's great timing for European fashion houses whose home market is flat.

"Europe is to do a little less, but we do very well ... Asia", said Bruno Pavlovsky Chanel.

"We develop all of these countries, so that we have some of what we do in Europe, everything balanced these

new countries."

Chanel creative director Karl Lagerfeld summed up the feeling of the area, a little more elegant.

"This place is important for everyone., The future of the world is here in the dusty old Europe."