Tuesday, October 23, 2012

Make a "Fashion University

On Sunday, 525 students graduated from high school and college Teen Vogue Fashion University annual weekend of fashion education for the next generation of Anna Wintour's Grace Coddington and Eva Chen. Participants from 502 last year from across the United States and 26 countries. Amy Astley, Teen Vogue editor in chief, began the weekend with the question, Grace Coddington, creative director of Vogue. Then, in a boot-camp-like, students attended back-to-back classes and roundtables led by leading fashion professionals. Philip Lim, Chris Benz and Prabal Gurung were among the designers that the downturn in the industry and talked. The basics of design, photography, fashion, style and retail Students also heard fashion blogger Rumi Neely and Bryanboy. For the second year, I facilitated the closing event "Fashion in the Digital Age" Panelists include:. Danica Lo, editor of StyleBistro.com, designers and social media maven Rebecca Minkoff, Huan Nguyen, director of brand partnerships LOOKBOOK.nu, Nadia Hussain, the community manager at Polyvore and Treena Lombardo, fashion director of ShopBop.com. Conversation an hour and a half, a number of topics, including each of the websites or social expert approaches and digital branding. Judging by the questions from the students, brushes on the label of social media, social platforms, to determine what is relevant and how they were to track the success of your online brand, the issues of the day. The questions were much more accurate than the usual "How do I get into the business to break?" A student asked a question in three parts for each subject about their brand / site unique visitors per month, if Pinterest and how to use them and when in their company a Facebook application. Another student wanted to know if they remove one of the two characters to online personal fear of alienation a prospective employer. (One of his personalities was reserved for fashion blogs, was the other was for his social life.) Has published Ms. Lombardo good advice: Do not tweet or post anything embarrassing you are your parents. Ms. Lo warned the young bloggers not to lose or reduce now that standout may make in the future. "What makes us different is what makes us different," she said. "It can make you a very attractive candidate." Just before the students lined up for "graduation", Jason Wagenheim, Teen Vogue vice president and publisher, took a while to get a point, regardless of the technological level of our culture is nothing written manual thank you card (replaced without emoticons ). "Please do not write simply:" It was great to CU 'when you sign the card, "he said.

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