Kaleidoscope, the mobile application and desktop which is the equivalent of e-commerce for fashion tips Pinterest centered, it
helps users - mainly women - not only find clothes they like, but actually buy. The company recently launched an updated version
of its application, which represents the first step towards an important feature, forthcoming: Kaleidoscope is entered fashion
personalized recommendations.
What this means is that, in the future, Kaleidoscope is not just randomly browsing through tops and skirts, bags and shoes - you
will begin to learn what you want.
This level of customization is not always live in the new version, to be clear - but it is on the horizon. Initially, the company
had to deepen its integration with Facebook to start the process of developing appropriate algorithms for customization. In the
previous release, Kaleidoscope just had a simple integration of social media built in - users can browse and search through the
articles and then share on Facebook, Twitter or Pinterest. But in the new version, Kaleidoscope takes in user data Facebook
profile to find out what they love to display items similar to those who have expressed an interest in.
In this regard, a better integration with Facebook Open Graph Facebook, allowing the application to automatically share such
things as "favorite" items or situations, for example, return to Facebook.
Better support for Facebook to not only meet the needs of more personalized and customized, however. According to the Director of
Business Development kaleidoscope, Sarah Kunst, Facebook users are the most engaged. "Pinterest is a great pipe traffic, but users
are not necessarily active users become active weekly or daily basis," said the second source of reference traffic services (above
is direct). "At Facebook users spend 50% more time on the site, and return to a higher rate as well, "he added.
Also new in version 2 of the application is unique profile URL support, which allows users to share their favorites with others
outside of the social web - a first feature requested.
For those who do not know this company, Kaleidoscope is a first Android phone startup that launched during Fashion Week in New
York this year, and then expand to the iPhone, the web and Facebook. The last two were added to better serve its population is
widely recognized Kunst women buyers. (It should be noted, however, that the company has experienced with men's fashion for this
year's Coachella festival music.) Essentially a visual search engine for fashion, the application takes in terms of bloggers
photographers Fashion and Internet databases many large retailers (eg Macy's, Nordstrom, Net-a-porter, Saks, Neiman Marcus,
Bergorf Goodman, Shopbop, etc.) and even smaller. Although retailers are not associated, the company has partnered with companies
like Condé Nast and AOL (disclosure, parent company of TechCrunch) for special events such as Fashion Week, in addition to its own
original photograph in some cases.
Inporia, running application Kaleidoscope was founded by Max Skibinsky, a veteran social games, who sold his company to Playdom
Hive7 in 2010, Ryan Junee, advisor to 500 Startups, StartMate, co-founder of Omnisio (later bought by Google), and former product
manager YouTube. Currently, a small team of four people, the company has raised $ 1.25 million in seed capital last year NEA, SV
Angel, 500 Startups, Clearstone Venture Partners, Southern Cross Venture Partners, Ignition Partners, fund Y Combinator start and
others.
With the release of iOS update last week, which affected the "New and Noteworthy" list in North America, as did his counterpart
located in parts of Latin America, Kunst said 60% of users bought products on% overall and 80 users workstations have done the
same. Pinterest share, an increase of more than 80% since early last Thursday v2. The company did not provide figures or discharge
first details of conversions (as tracked through their affiliate programs) at this time.
You can get the application here on Play Kaleidoscope Google or here on iTunes, which are designed for both iPhone and iPad.
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